于1953年在德国创立Founded in 1953, Germany.
现由Held家族第三代运营Managed by the owner family in the third generation: the Held family
德国本地生产German production-know how
2 品牌风格style
注重简约舒适、流畅自然的设计风格Simple, comfortable, and natural design styles
力求体现女性的知性、优雅和智慧acknowledged good cost-performance ratio
柔软的触感soft touch
优雅的廓型 very good fit
精湛的剪裁和高品质的面料excellent cut and high quality fabric
演绎出现代的经典。Feminine coordinates in the sector Modern Classic
3 当季说明 collection
The new collection by FRANK WALDER is an invitation to casually “commute” between American inspired club style, maritime chic, safari impressions and smart urban looks.
新一季的FRANK WALDER带你进入一场随性的穿梭，从美式的俱乐部风格，到海上的风情，再到旅行的印象，最后是巧妙的都市外表。
The wide and varied spectrum of themes offers wearers stylish possibilities for individual interpretations and combinations on the basis of those flawlessly cut, classic FRANK WALDER silhouettes.
FRANK WALDER经典的侧面线条以及无暇的剪裁，宽阔和多变的主题色彩都提供给穿着者根据个人品味以及组合进行搭配穿着的最大可能。
Feminine light-heartedness sets the tone for the entire collection.
女性化的随意感是这一季服饰的整体基调。
A leading role is played here by novel textures and tactile-focused fabrics ranging from soft high-tech materials with a paper-touch for outdoor use and shimmering, flowing jerseys to exquisite, ultra-light weight cotton, linen and silk – both pure and perfectly blended with each other.
与此同时，新颖的材质，以触感为主的面料占这一季服饰的主导地位。面料包括带有纸张触摸感的软性的高科技材料，特别适合户外服饰以及舒适的毛织运动服饰使用，并可以发出微光。面料也包括高雅，超轻的棉质，麻质和丝质材料，彼此并可以特别合适的混合在一起。
The sensuality of these fabrics is echoed by the colour range: sophisticated purple shades from lilac to mauve are combined with classic summer darks such as praliné, anthracite, black and navy plus such non-colours as white, off-white and stone not forgetting the natural hues camel and khaki.
面料的极佳的触感与丰富的色彩区间相得益彰。复杂的紫色从淡紫色到紫红色，并且混合些许夏季的暗色调，比如praliné，anthracite和黑色。藏青色会混合上一些诸如白色的单色系。当然也不要忘记比较自然的浅棕色和卡其色。
As soon as temperatures rise， Atlantic blue, turquoise and cool pink will add a refreshing note while sunny yellow and orange tones are radiant.
一旦气温升高，海蓝色，青绿色，和酷粉红色就会给服饰加入些清爽的味道，当然黄色和桔色也会带来一丝明亮的味道。
Floral patterns, art and ethnic prints, stripes, loops and checks enhance the scope for coordinating.
植物图案，具有艺术感和异族感的印花，条纹，环形图案和方格都增强了服饰的搭配范围。
Gathers, lace-up details, drapés, overlapping shoulders and puffed sleeves make for eye-catching fashion statements on clear-cut A and H lines.
在清晰剪裁的A和H线上，皱褶，锻带细节，织物， 重叠的肩部和疏松的袖口造就了吸引眼球的时尚申明。
Waistlines remain in their natural position.
腰线仍然保持在他们自然的位置。
The key looks of the new FRANK WALDER collection team loose, swingy skirts with sporty jackets.
FRANK WALDER新一季的主要外观是宽松，轻快的裙子搭配运动感的夹克。
Dresses – as skinny as sheaths, with a swing or as pert shorties – remain summer favorites.
女式裙装--类似紧身装带有摇摆的短外衣—仍然是夏季的最爱。
Blouses, shirts and tunics complement modern, straight-fit trousers with shaped waistbands, loose high-rise pants and classic styles with a regular body and various leg widths.
上衣，衬衫，束腰外衣可以搭配极具现代感的直筒长裤加上塑形的腰带，宽松的高腰外裤，以及经典裤形比如带有正常外形和各种裤腿宽度的裤子。
使用了更新的更长的剪裁外套，和同样是新式不对称剪裁的Bomber 夹克，皮大衣，和随意的短夹克定义了主要的户外式样。特别的休闲感是另一种创新：宽松的羊毛夹克配合极具运动感的短裙和外裤。
Coats in a new, longer cut and – also new! – cropped bomber jackets, parkas and casually tied jackets determine the principal outdoor looks. Deliberately casual is the feel of another innovative collection item: relaxed fleece jackets teamed with super sporty skirts and trousers.
4 品牌定位orientation
时尚、现代的国际品牌 An international label positioning in the fashionable “Modern Classic“ segment
35-45岁的现代都市女性打造高级商务服装系列 Created for a modern women striving for a young look, who are active, lively and businesslike and has their own style.
5 终端形象store image
全球拥有550多家专卖店 Partnership system: 550 shops und areas
销售网络涉及多个国家和地区 Distribution networks covering many countries and regions.
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